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TechCrunch article Posted October 14, 2019 08:19:04Walmart Commerce has announced its latest move to increase e-store traffic and grow the business: it’s rolling out a live chat feature that will allow customers to post comments and questions during the shopping process.
This is not new, as the company has used this feature before, but this is the first time that it will be available in a live mode.
“This new live chat experience allows customers to talk with one another about their shopping experience and receive feedback from friends and associates, with the option to record and share those conversations on YouTube,” the company explained in a blog post.
“We’re excited to see how customers use the new feature.”
The new live-chat feature will be enabled on select products, like a new “Hangout” app, and will be limited to the US and Canada, the blog noted.
While Walmart has long used live chat, it has not rolled it out to its customers.
The live-chats feature has been available for a couple of months, but only for certain products and limited locations, such as Wal-Mart stores and Wal-mart online.
Walmart CEO Doug McMillon has repeatedly spoken about the need for a new kind of commerce that relies on customer engagement and collaboration, which the company sees as a key to increasing sales.
According to a 2016 earnings call, Wal-Marts goal is to have a “worldwide presence in 30 to 40 million retail locations, and over 20 million retail stores.”
According a Wall Street Journal report, Walmart’s goal is “to be able to reach over 10 billion customers by 2040.”
If this plan is to come to fruition, it will likely be a major boost to the company’s revenue, as well as make for a good advertising campaign.
It is also good news for Walmart, as it is likely to be a key component of the company in its effort to create a better e-retail experience.
Walmart is one of the most valuable businesses in the world, so it will help to grow its market share, and it can also help it compete with the likes of Amazon, Google and Microsoft.