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articleCommerce is at a crossroads and many businesses need to be proactive, said the latest issue of the First Commerce magazine.
Commerce, the magazine published by the World Bank, says that the world is witnessing the emergence of a new wave of digital commerce, and the challenges that lie ahead.
It’s time for the businesses to focus on the business-to-business and customer-to/customer journey, said first commerce editor Joanna Groskin.
This is a fast-paced world with rapid growth, and businesses will need to take advantage of the opportunities in a timely fashion.
Groskins said businesses can start by providing the right customer experience and the right product at the right price, and also the right products and services.
Groskin also said that companies should also take note of the role that content marketing plays in building trust and attracting customers.
The global audience for online commerce has increased dramatically, and digital commerce can be a game-changer for online retailing, she said.
Grockin said that there are a lot of challenges that must be faced, but also some great opportunities, particularly with the growth of mobile commerce.
The online store can be viewed by anyone, and it has many opportunities for business owners, she added.
The new wave in online commerce is happening in a global market, with many countries seeing a dramatic growth in their digital markets.
Grockin noted that most online retailers have found ways to increase their sales by offering online coupons and free shipping.
The First Commerce issue also highlights the importance of marketing to target the right demographics, as well as target customers who are more likely to be online shopping and less likely to go to the store.
There is also the need to make sure that your brand, your website, your social media and even your advertising do not fall short of meeting the needs of your customers, Groska said.
As more and more businesses are adopting online commerce, it is crucial that they are mindful of their digital and offline business strategy, Groksa said.
There are a range of tools that you can use to improve your digital marketing efforts, including digital advertising, video, online marketing, digital marketing automation and more.
Groksas advice to businesses looking to take full advantage of digital sales is to find ways to target your customers who do not have a mobile device, and target them through a combination of offline and online channels.
She also advised companies to target their customers through their digital channels, not just their retail channels, because online commerce creates more opportunities for digital advertising.
For more information, visit www.firstcommerce.org.